Alberta Organ & Tissue Donation Program Naming Survey

What’s in a name?

AHS recently united organ & tissue donation services across the province as the Alberta Organ and Tissue Donation Program (AOTDP). The program aims to save and enhance lives by increasing the number of organ and tissue donors and shortening wait lists. 

AOTDP is now rebranding. Our goal is to create a name and identity that helps raise public awareness of the need for life-saving donations, the importance of registering their decision to donate online, and the value of discussing end-of-life wishes.

We’ve been conducting focus groups & surveys and comparing program brands and campaigns nationally and internationally, and are excited to share our short list of 5 names. 

Please participate in our renaming. Take this survey before midnight on Tuesday, February 13^th.